Here's a brief overview of Spotlightr insights.
The summary bar displays overall data for all "visits" to the video. This can be used for high-level data review and comparison.
Here's a quick summary of each metric:
- Average Watched - This is the total percentage of the video's length that was watched across all Plays.
For example, if your video is 60 seconds long and the Average Watched is 25%, that means that across all Plays the average amount of video that was watched was 15 seconds (25% of 60 seconds).
- Total Loads - Total amount of times the video is loaded on any page.
- Unique Loads - The unique amount of times the player has been loaded.
For example, a video embedded on a page is loaded 20 total times by 10 visitors (each visitor loaded the video twice). In this example, there are 20 Loads and 10 Unique Loads.
- Plays - This shows you the total number of times a visitor clicked the play button on your video.
- Play Rate - This is Plays divided by Total Loads.
- Completion Rate - The percentage that a video was run to its completion across all Plays.
For example, if there are 20 video Plays, and 5 of them watch the video until it ends then the Completion Rate is 25%.
The engagement line graph shows how the audience as a whole has viewed your content.
The engagement line graph gives you a nice overview of how your audience as a whole is watching your video. You can see which sections of your video your viewers rewound and watched multiple times, and which sections they stopped watching. Drop offs show where your audience stopped paying attention, and big spikes indicate a section of the video that people found compelling enough to re-watch.
The blue section of the engagement graph shows the engagement of viewers who clicked play on the video.
The orange section on top shows the number of times that section of the video was re-watched.
Move your cursor over the graph (from left to right) to see the specific information and frame in the video, and click the graph to play the video from that point.
All of this information can help you optimize your video and guide you in making videos to better engage your audience in the future.
At the bottom of the page shows each individual View, with information about the viewer and their engagement with the video, including a heatmap of their engagement. A video heatmap is a graphical representation of a single viewing session of your video. Each public viewer of a Spotlightr video is assigned a heatmap, which shows the specific interaction they had with the video.
Heatmaps are a powerful tool for understanding how certain users watch your videos. Is there a specific topic that is interesting to viewers from your email campaign? Do international viewers tune out quicker than local ones? When are the most engaged viewers watching your videos? This information and more can be derived from heatmaps.
The darker, or "hotter" the color, the more time has that segment been viewed.
So for example yellow would be replayed once, orange replayed twice, red three times, brown four times.
The Actions tab will give you information on what "Actions" were taken by a particular viewer. The possible Actions are on the right side, which include Opt-ins, Shares, SMS, and Payments.
- Views by Location
- Views by Device
- Views by Date
- Views By Referral
You have the option to reset your stats whenever you like. If you're building a site with video, or just testing things out, you've probably loaded (and played) your videos a few times. This means your stats might be a bit skewed.
Here is how to Reset Analytics: