Users now have the ability to specify and select a webhook endpoint integration. This is useful for storing and consequently triggering event in your systems without the middleman such as Zapier.
Create a Webhook Endpoint
Navigate to App Settings >> Integrations. Then click on Add Integration and select Webhook:
Then just enter any title that you'd like, specify the endpoint then click on Create:
After that you may select the integration in the Email Gate or Personalization features.