This article will cover everything regarding social media and SEO for your Spotlightr video. So if you want to do any of the following you are in the right place...
Share a URL to your video on Facebook and change the image and other info used when you share your video
Add a small share widget to all of your videos so viewers can share your video on social media
Make sure your video can be found by Google and other search engines
Further to the above, this article will discuss 3 main parts of the Social Sharing & SEO feature:
How to edit the share info (image, URL, title and description) of your Watch page when you share that URL on Facebook.
Activating the Video Share Widget and what that means (Click here to skip to section)
Activating the SEO Optimization option and what that means (Click here to skip to section)
1 - Editing Share Info of the Watch page for Facebook
When sharing to Facebook and other social media, we provide a quick and easy way to do so using the URL of your Watch page. This article will describe the image and title and description that is used when sharing that Watch page link ONLY and how to change it for social media sharing.
Please note if you are sharing a URL to a page from your own website on social media that has a Spotlightr video embedded, then Facebook and other social media will use different rules on which image is used and what other info is added to the shared link. We are not covering that in this article. Again, this article will describe only how it works when sharing your Watch page.
Image Used When Sharing
As far as the image used for sharing, Facebook will use either (1) the video thumbnail or (2) the defined meta data to know which image to use inside of Facebook when you share your video's Watch page.
Let's take a look at the ways this can be configured.
Using Your Video Thumbnail - When you add a video to Spotlightr, we will add a thumbnail to your video by default by using the frame at the first second of your video. This will then by default be used as the image when you share a video on Facebook.
You can see the thumbnail being used by navigating to Appearance & Style >> Custom Thumbnail.
In this example, we have a video of a surfer and, as mentioned previously, the thumbnail being used is the first second of the video. You can see that here:
You can easily change that thumbnail to whatever you'd like. For full instructions on changing the thumbnail, please follow the instructions in this article.
In this example I have changed it to the frame at the :25 second mark of the video:
Now if I go to Facebook and share my Watch page, it should use this newly created thumbnail.
If Facebook is still using the old thumbnail and not the new one you created, follow these directions:
Go to the Facebook debugger page: https://developers.facebook.com/tools/debug/
Enter the URL of you Watch page and click the Debug button:
You will see your old thumbnail there. Now, click on the Scrape Again button:
Now you should see your new thumbnail:
Now when I paste my Watch page into Facebook, it will show my newly created thumbnail:
Using SEO Metadata - Now that we've discussed using the thumbnail, we can review the second way to change the image used when sharing.
Even though every video will have a thumbnail that is used on your embedded video and your Watch page, you can change the specific image that is used when sharing on Facebook.
To do this, navigate to Video Settings >> Social & SEO Meta Data:
There you will see a field for your Share Image. You can either add a link there or upload an image:
In this example, I uploaded a new image and the location of that image populates the field:
Now if I go and share my Watch page in Facebook, it will show my new image:
**NOTE** Keep in mind that the image set in this option is totally separate from your thumbnail image. Even when you define the image for Facebook by adding that image to your metadata, the thumbnail that is set in Spotlightr will STILL be used in your Watch page and embeds.
For example, this video with the new image for Facebook still has this as the thumbnail for the Watch page:
URL, Title and Description Used When Sharing
Now that we've reviewed the image, let's move on to to the URL, title and description:
Title and Description - To change the title and description that appears, you need to change the corresponding fields your SEO metadata settings. Here you can see I changed the Headline/Title and the Text/Description:
And that has now changed what appears when I share my link:
**If it's still showing the old info there, please follow the instructions above for entering your share URL into the Facebook debugger!
URL Link - If you don't want "yoursubdomain.cdn.spotlightr.com" in the URL of your Watch pages, you can configure a custom domain. Please check this doc for instructions on that.
2 - Activating the Video Share Widget
Information and instructions on this option have been added to a completely separate article here.
3 - Activating the SEO Optimization
If you want your video to be able to be found in search engines, then you are in the right place. This option will add a script to your embed code that will signal Google to index your video on the page it is embedded on.
Before enabling this feature, just make sure you configured your title and description in the "Social Sharing" fields here:
This information will by used by Google to categorize your video in the Google index.
Once that is done, all you need to do is check the box:
For information and guidelines on the metadata for Google, Facebook, Twitter and Linked in please see this article.
If you have any questions or need any help, please contact our helpdesk.