Check out our quick intro video to this feature.
Currently supported CRM integrations are
With MailChimp, Convertfox and others to follow soon.
After connecting your CRM integration simply add a new tag from the player settings.
Specify the tag name, and time at which it should be added.
In case of HubSpot you are specifying a new or existing custom property.
Lastly you will need to identify the contact which is to be updated by providing a
parameter to the video watch page or the page on which the video is embedded on.