The A/B Testing module is a great tool for comparing different settings in your videos or different content in order to find out which approach is most engaging to your customers.
Here is a brief overview video.
- Go to A/B Testing, click NEW AB TEST, type in the name and hit CREATE A/B TEST.
- Select desired videos and add them to your AB Test.
- Choose Most Important Metric as Completion Rate, Play Rate Opt-ins or Lock Conversions.
- Set desired End Point
Click here to open this GIF in a new tab in order to view it in the higher resolution.
Most Important Metric
- Completion Rate
- Play Rate
- Lock Conversions.
- On Particular Date
- After Certain Number of Views
- Don't end test
You also have the option of creating your own percentage of video loads. This means your video doesn't have to be played with 50/50 ratio.
When your AB Test is over, Spotlightr will give you the exact ID of the winner video.
You can always see analytics for your test by clicking on the corresponding analytics arrow icon.
It will give you results on engagement, video completion, opened opt-ins or locks.